smbConnect
Digital
Building Enterprise Partnerships That Scale
Efficiently and effectively building pipeline and GTM frameworks for partnership programs that drive predictable revenue growth for B2B SaaS, digital marketing services, AI, and SMB platform companies.
Unmatched Global Partner Recruitment Capabilities
smbConnect helps B2B SaaS, digital marketing services, and AI companies working with SMBs and/or National-to-Local brands to maximize the return on their indirect sales efforts.
Whether you’re expanding globally, building your first channel program, or restructuring an existing one, we will rapidly fill your pipeline with highly qualified opportunities and provide you with a GTM & Partner Ops framework designed for scale and the kind of predictable growth required to create long-term enterprise value.
Our work is informed by over 25 years of hands-on experience operating inside B2B SaaS, digital marketing services, and SMB platform companies. We’ve been responsible for partnership strategy and execution as GMs, VPs, and senior operators—accountable for revenue, retention, and GTM performance, not just frameworks or plans. We have extensive personal and professional relationships with executives and key decision makers at industry leading companies serving SMBs and national-to-local brands across:
North America
The United Kingdom
The EMEA
Australia
India
With these relationships, we’re able to more effectively and efficiently qualify, prioritize, and move opportunities forward in the sales cycle. The end result is higher close rates, more predictable forecasting, larger deals, and shorter sales cycles.
Enterprise Partnership Design & Execution
Scaling your indirect sales efforts in today’s sales environment requires more than throwing direct sellers at the channel. You need to:
Identify and prioritize the right partners and the right types of partnerships
Navigate complex orgs to locate, reach, and motivate the decision makers who can secure buy-in and/or executive approval to close deals
Design commercials & go-to-market (GTM) strategies that align and/or enhance how partners currently bring products to market,
Provide enablement tools and incentive programs that will fuel your partners’ success at scale.
Our partner-led approach typically starts with:
Validating or defining your Ideal Partner Profile (IPP) and sizing the market opportunity
Conducting competitive benchmarking across your industry and other relevant industries
Mapping our personal and professional networks to decision makers and executives at companies that match your Ideal Partner Profile (IPP)
Working with your team to modify existing sales and support materials with an emphasis on uncovering the use cases that are most apt to create a sense of urgency with the prospect’s executive team
Defining KPIs and establishing an effective reporting framework
This approach represents a shift away from broad, multi-product positioning toward focused partner strategies with:
Clear commercial objectives
Concise, partner-relevant value propositions
Defined use cases and success criteria
Enablement and execution models designed to drive consistent results
The Team
smbConnect Digital is led by Ced Simpson. Mr. Simpson is a senior leader with 25+ years of business development, sales, go-to-market (GTM), & product experience in the Internet industry. Skilled in building mutually beneficial partnerships, Ced has extensive experience launching and growing high impact channel programs for B2B SaaS, AdTech, & MarTech platforms that serve SMBs and national-to-local brands.
Mr. Simpson has operated as an individual contributor, a senior leader, and as a member of the executive team within public tech companies (including Web.com, Microsoft, and Wix) and fast-moving SaaS startups. He’s co-founded a vertical SaaS company, founded a consulting firm, and is one of the founding members of B2SMBi’s Partner’s Circle community (https://b2smbi.com/partners-circle/).
Mr. Simpson received a BS in Financial Management from Clemson University and an MBA from The George Washington University. If you’d like additional info about his experience or want to connect, please visit his LinkedIn profile at https://www.linkedin.com/in/cedsimpson/.
