smbConnect
Digital
Where Innovation Meets Opportunity
Building high impact enterprise channel partner programs by connecting your value story with the needs of your ideal partners and their SMB customers.
Precision Partnering
smbConnect is a channel partner consulting & recruitment services firm serving B2B SaaS and AI companies looking to build enterprise partner programs that accelerate sales, increase margins, and open new markets. Whether you’re just launching your partner program or optimizing an existing one, smbConnect will deliver everything you need to take your program to a new level.
Our team is made up of B2B SaaS veterans with experience as both sellers and buyers of SaaS solutions for SMBs. We don’t simply provide you with sales plans. We work with you to map customer use cases to a partner’s products in ways that make the sum bigger than its parts, address inefficiencies in the UX, or provide missing features that are costing your partners’ sales.
With this you can move from a generic multi-product strategy pitch to a targeted pitch with well defined objectives, a clear and concise value proposition, and and the potential to deliver more measurable results.
Our mission is simple: Help sellers build high-performing enterprise channel partner programs by helping them to identify the right partners, create a value proposition that speaks to those partners in unique and compelling ways, and deliver an enablement toolkit designed to optimize partner performance.
Your Gateway to Millions of SMBs Around the World
Whether you’re just launching your channel program, optimizing an existing one, or looking to expand internationally, we’ll apply over two decades of industry experience and access to decision makers with some of most successful SMB-focused companies around the world to provide you with a tailored GTM plan that includes:
Ideal partner profiles & market opportunity analysis
Competitive landscape & benchmarking report
Recommended partnership models
Partner value proposition & messaging strategy
Pricing & revenue model recommendations
Performance reporting recommendations
Recommended channels or verticals, HVT lists, an outbound sales strategy, & outbound channel sales services
Sales playbooks & preliminary sales forecasts
Partner enablement toolkit and program design services
And more
If you’re ready to scale your business with the help of some of the most successful SMB product and service companies in the market, give us a call. We’re looking forward to getting to know you and your team.
